The Shore Club, Miami, USA

This beautiful hotel sits right on South Beach’s Ocean and the art deco
lobby is huge with scattered candles everywhere. From the outside it
looks more New York than Miami (the hotel is one of Miami’s tallest
buildings) – but because of this the penthouse has amazing sea views and a pool
on the roof.  The hotel is full of labyrinth gardens and it houses the
famous Sky Bar. Strange but interesting quirks include 2 deep wading pools with lily pads and exotic fish, and the gym is open 24 hours a day (they want nobody to feel insecure and those
A-types need the reassurance that they can exercise at any time.)
Who are the clientele? Any A-type personality – a person who is super
fit, smart, modern, successful and who needs to be on time. It’s also a
Miami hotspot for the stars, over the summer Lance
Armstrong stayed here. The people here always seem to be on their cell-phone
pretending to relax but tend to check their Blackberry every half an hour
between drinks, or swims. This crowd is not such a fan of fine cuisine – the
good old American hamburger is just as good as any French restaurant in
Paris – but the point is to nourish you right?

VICTORIA AITKEN